Do whatever it takes

Wait you’re expecting me to tell you to give up ?? Then this is not the right newsletter for you 🤦🏽‍♂️.

Hey Friend !

I hope you had an amazing week . If you didn’t , it’s alright . Let’s manifest for a better one next week but most importantly work towards making it better .

Last week I shared slightly on a couple of online businesses which am building & for the start am doing solo . For context , I run 3 YouTube channels, 2 are faceless & the main channel which you know .I obviously consider the 2 faceless channels as side hustles 🤓. Not only that , am also running a faceless Twitter/X account & a newsletter ( this one). Seems manageable doesn’t it ? Well until they draw out to their individual components . Because that’s content creation , each comes with idea formulations , filming , writing down/scripting the idea , editing , analyzing the data , engaging with the community etc . It spans out even bigger if you’ve to consider the off shoots like the affiliate marketing you run on each of these , the ebooks etc . Am not writing this to say that am super man , am not even half as perfect as most of you are . But the hardest part of each of those processes I’ve found is the idealization. Thinking out an idea and mapping out how it’ll work , how it’ll move from point A - point Z . Would I have done the same things if I was starting over? YES. Would I have done it differently? YES, Do I love the process ? HELL YES . Why ? Because you learn .

And  irony is idea formulation is a continuous process all through . Let me give you an example; when you’re working on a video , there’s the first part of idea formulation of deciding what kind of video it should be , what message you want to put across and how you wish to do it . When you start scripting, you’ve to again go into idea formulation on what words will bring out what message , how best you’ll express something , the tonalities etc . When you head over to editing, you’ve to figure out what clips bring out the best message in that moment , how you’ll pace the video , what kind of sound effects you’ll use etc. Let’s term idea formulation as “figuring out stuff” so that it easily resonates with us all .

In that very moment of figuring out stuff that’s when you get lost and sometimes give up . Investopedia , a business blog notes that over 15% of small businesses fail in their first year , and then 30% in their second year . By year 5 , only 50% of those survive . And we’re talking about businesses in economies with all the tools to help a business thrive. It’d be different if your business is in economies like most in Africa etc . What’s my point ? My point is Never give up . We can augment that further and say , “NEVER GIVE UP , DO WHATEVER IT TAKES”. The point is that the 15% , 30% etc of failure is for the bigger part on people giving up their dream . Personally, slowly by slowly I figure out stuff by ;

1. I go to the bathroom and take a cold shower :- At first I didn’t know the scientific correlation between taking a cold shower and figuring out stuff . I later learnt that taking a shower makes us more relaxed . And when we’re more relaxed , our bodies produce high levels of dopamine hormones which are vital for creativity. Do you ever step in the shower and feel you’ve got stuff under control? right there . That’s the explanation. I’ve heard other people say that sitting on the toilet for long helps them , others say that washing plates does etc . I’ve not read deeply how the latter 2 correlate with science but am conc sure about taking a shower . I think it’s because I hate washing plates with all my heart and soul . I still do nonetheless .

2. I write down a step by step approach. From what I’ve idealized in the shower , I come and write down a step by step on how I’ll solve something . For the bigger part , I write 2-3 possibilities of how I can have that solved

3. Start working on it . And most of the times it works out perfect .

Well that’s it for today , let me know if any of this works or will work for you moving forward. Reply to this email and tell me how you fight QUITTING. Let’s have a conversation.

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With Love ❤️ , Denis !

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